NeigborWorksMonntana
Helping Montanans access homes they can afford
Brand. Messaging
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Overview
NeighborWorks Montana is all about creating housing opportunities across Montana. They strengthen their communities by providing education and financing that allows every Montanan to live in a home where they can thrive.
In 2021 NeighborWorks Montana received a grant and partnered with Trust Montana to create and disseminate educational materials on shared equity housing with their partner network - real estate appraisers, developers, lenders, lawyers, etc.
As subject matter experts, they internally had all the tools and knowledge to put together the most comprehensive pieces of training and knowledge products. However, the content sounded pretty technical, full of legalese, and overall, not very easy to understand for a less “technically-skilled” audience.
![Grupo 17032 Grupo 17032](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-17032-scaled.jpg)
Scope of Work
Branding
Messaging and positioning.
Website design.
Design of marketing collateral
![Grupo 17033 Grupo 17033](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-17033.png)
Social Media Content
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Handouts, pitch decks and sales pages
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Style Guide
Color Palette
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Iconography
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Typography
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![Grupo 16601 Grupo 16601](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-16601.png)