Commit to C.A.R.E.
Commit to C.A.R.E.
Program Branding
![img-website-c2c img-website-c2c](https://iamfirebrand.com/wp-content/uploads/2023/11/img-website-c2c.webp)
Overview
In 2021, the American Industrial Hygiene Association (AIHA) and the Integrated Bioscience and Built Environment Consortium (IBEC) initiated the Commit to C.A.R.E. campaign, requiring a robust branding experience that harmonized its look and feel with its vital message. Our task was to weave the complex scientific narrative into an engaging brand identity. We leaned heavily into a universally understandable animation style, using neutral colors, like purple, in illustrations to ensure representation across all audiences and genders. Recognizing the importance of diverse audience engagement, we transcreated content in English and Spanish, further captioning it in Hindi, German, French, Chinese, Bengali, and Arabic. This inclusive branding approach ensured the campaign's message was accessible and resonated deeply with a global audience, encompassing business owners, healthcare workers, and employees.
We ensured Commit to C.A.R.E. 's messages were heard and understood across the spectrum. By transforming dense scientific content into clear, relatable narratives, we fostered a greater sense of responsibility and action among businesses. This not only helped in debunking misinformation regarding COVID-19 but also championed the importance of health and well-being in the workplace. Additionally, emphasizing informational equity, we ensured that this pivotal content was accessible to all, irrespective of their background, ensuring no one was left behind in knowledge and safety during a global health crisis.
![Enmascarar grupo 32 Enmascarar grupo 32](https://iamfirebrand.com/wp-content/uploads/2022/08/Enmascarar-grupo-32-scaled.jpg)
Scope of Work
Program Branding.
Strategy.
Messaging and Positioning.
Website Design.
Design of Marketing Collateral.
![Grupo 17037 Grupo 17037](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-17037.png)
Web design & Development
![Grupo 17039 Grupo 17039](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-17039.png)
Social Media Content.
![Grupo 17038 Grupo 17038](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-17038.png)
E-learning Solution.
![Group-17086 Group-17086](https://iamfirebrand.com/wp-content/uploads/2023/11/Group-17086.webp)
Display Ads
Style Guide
Logo variations
![Grupo 16582 Grupo 16582](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-16582.png)
![Grupo 16583 Grupo 16583](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-16583.png)
![Grupo 16584 Grupo 16584](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-16584.png)
![Grupo 16585 Grupo 16585](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-16585.png)
Color Palette
![Grupo 16538 Grupo 16538](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-16538.jpg)
#251D45
![Grupo 16577 Grupo 16577](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-16577.png)
#36B6CD
![Grupo 16578 Grupo 16578](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-16578.png)
#EA5561
![Grupo 16579 Grupo 16579](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-16579.png)
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Iconography
![Grupo 16580 Grupo 16580](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-16580.png)
Typography
![Grupo 16543 Grupo 16543](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-16543.png)
![ssp-2 ssp-2](https://iamfirebrand.com/wp-content/uploads/2022/08/ssp-2.png)