Commit to C.A.R.E.

In 2021, the American Industrial Hygiene Association (AIHA) and the Integrated Bioscience and Built Environment Consortium (IBEC) initiated the Commit to C.A.R.E. campaign, requiring a robust branding experience that harmonized its look and feel with its vital message. Our task was to weave the complex scientific narrative into an engaging brand identity. We leaned heavily into a universally understandable animation style, using neutral colors, like purple, in illustrations to ensure representation across all audiences and genders. Recognizing the importance of diverse audience engagement, we transcreated content in English and Spanish, further captioning it in Hindi, German, French, Chinese, Bengali, and Arabic. This inclusive branding approach ensured the campaign's message was accessible and resonated deeply with a global audience, encompassing business owners, healthcare workers, and employees.

We ensured Commit to C.A.R.E. 's messages were heard and understood across the spectrum. By transforming dense scientific content into clear, relatable narratives, we fostered a greater sense of responsibility and action among businesses. This not only helped in debunking misinformation regarding COVID-19 but also championed the importance of health and well-being in the workplace. Additionally, emphasizing informational equity, we ensured that this pivotal content was accessible to all, irrespective of their background, ensuring no one was left behind in knowledge and safety during a global health crisis.