Neighborworks Montana
Neighborworks Montana
Brand Refresh
![img-website-nw img-website-nw](https://iamfirebrand.com/wp-content/uploads/2023/11/img-website-nw.webp)
Overview
NeighborWorks Montana champions housing opportunities across the state. Focusing on fortifying communities, they deliver education and financing solutions, ensuring every Montanan has access to a home they can afford.
Recognizing the depth of their knowledge and expertise, mainly after they collaborated with Trust Montana in 2021, we were brought on board for a brand refresh.
The challenge was clear: NeighborWorks Montana had abundant technical, comprehensive training materials and knowledge products. However, much of this content was wrapped in legal and complex terms, proving complicated for audiences less versed in housing. Our mission was to repackage this wealth of information, making it accessible and engaging for a broader audience – from real estate appraisers to developers and lenders.
The brand refresh for NeighborWorks Montana redefined its brand experience, harmonizing the look and feel with its core message. By translating complex concepts into digestible, visually compelling narratives, we made shared equity housing more inviting and accessible. This aesthetic and narrative overhaul ensured that their educational materials didn’t just reach but deeply resonated with their partner network and broader audience.
![Grupo 17032 Grupo 17032](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-17032-scaled.jpg)
Scope of Work
Branding
Messaging and positioning.
Website design.
Design of marketing collateral
![Grupo 17033 Grupo 17033](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-17033.png)
Social Media Designs.
![Grupo 17034 Grupo 17034](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-17034.png)
Landing Pages.
![Enmascarar grupo 34 Enmascarar grupo 34](https://iamfirebrand.com/wp-content/uploads/2022/08/Enmascarar-grupo-34-1.png)
Print Collateral.
![Grupo 17035 Grupo 17035](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-17035.png)
Print Collateral.
Style Guide
Color Palette
![Grupo 16595 Grupo 16595](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-16595.png)
#314456
![Grupo 16596 Grupo 16596](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-16596.png)
#2DAED0
![Grupo 16597 Grupo 16597](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-16597.png)
#F6CF46
![Grupo 16598 Grupo 16598](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-16598.png)
#F6F9FF
Iconography
![Grupo 16599 Grupo 16599](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-16599.png)
Typography
![Grupo 16600 Grupo 16600](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-16600.png)
![Grupo 16601 Grupo 16601](https://iamfirebrand.com/wp-content/uploads/2022/08/Grupo-16601.png)