Intelligent Partnerships

Intelligent Partnerships, Inc. is a firm focused on client improvement through strategic planning and inclusion design. Founded in 2009, Intelligent Partnerships’ senior leadership offers over 25 years of expertise in diversity management, strategic engagement, and program design.

Upon engaging with Intelligent Partnerships, we conducted a review and analysis of their brand, leveraging stakeholder interviews, content evaluation, and brand documentation insights. Identifying a misalignment between their messaging, visual identity, and service offering, we initiated a comprehensive rebranding. The outcome was a rejuvenated brand narrative and a holistic brand manual detailing elements from vision and mission to logo and tone of voice.

The rebranding served as a bridge, reconciling Intelligent Partnerships’ messaging with the authentic needs and terminologies of their clientele. The transformation enhanced the brand’s resonance, ensuring both the brand and its ‘Intelligent Validation’ app garnered heightened engagement, facilitating more transparent and impactful client interactions.