Wear It For Berret

Wear It For Berrett is the go-to organization that delivers accessible and easy-to-understand helmet safety education and affordable helmet solutions so that all generations can remain safe while being adventurous.

In our collaboration with “Wear It For Berrett,” we were inspired by Berrett’s story and the broader skateboarding subculture, leading us to incorporate a distinctive spray paint aesthetic in our graphic designs. This choice not only connected with the raw, gritty essence of street sports but also helped resonate with the audience familiar with that cultural identity.

While the designs celebrated the thrill of adventure, they simultaneously emphasized the importance of helmet safety. Our visuals, rich in cultural undertones, heightened their outreach and engagement. By marrying subculture identity with a crucial safety message, we ensured that the organization’s core message resonated deeply, driving home the necessity of protective measures and fostering a culture of care within the adventurous community.