RevUp Montana
Providing eligible underserved workers access to accelerated training
Brand. Digital Solutions. Growth. Messaging. Strategy
Overview
RevUp Montana is a workforce project supported by a $25 million dollar grant awarded by the U.S. Department of Labor’s Employment and Training Administration that ran from 2013-2017.
This grant-funded initiative from the U.S. Department of Labor’s Employment and Training Administration offered eligible workers, veterans, and other low-skilled student populations an opportunity to access accelerated training anywhere in the state.
At the offset of our engagement, we coordinated a 13-member consortium of Montana’s two-year colleges and the state’s industry leaders to determine needs, gaps, and opportunities to develop job-ready workers across Montana.
This work resulted in a 3-year strategic plan that included adaptations to education delivery like traveling and on-site training opportunities and sponsored apprenticeships with on and off-ramp certifications for further technical training and education. Industry needs and requests directly influenced the creation of new or adapted training programs, including welding, certified nursing assistants (CNA), and commercial driver's licensing (CDL), in program development.
This work also included deploying interactive websites and tools for prospective and current students and potential industry partners. As well as print and email resources that showcased critical projects and student showcases, making it easier for the target market to find, understand, and engage with the resources.
Our engagement with RevUp exemplifies our commitment to workforce development. Ultimately, the grant-funded project featured 17 new worker training programs launched, 22 programs enhanced, over 7,000 workers served, and a 152% increase in project goals for participants helped.
Scope of Work
Web development.
Print collateral development.
Branding.
Messaging.
Social media marketing.
Educational videos.
Digital platform.
Extensive online curriculum program.
Web design
Editorial design
Handouts, pitch decks and sales pages
Full branding package
Style Guide
Color Palette
#232D4A
#5092B0
#FFA900
#5B791F
Iconography
Typography
Logo variations
Results
“Firebrand is a jewel of the Big Sky country. They transformed a complicated government program into an accessible and engaging program for all. PhD-level acumen. Silicon Valley execution. All from a 406 area code.
Our project was huge. A lot of stakeholders and different decision-makers. A lot of shifts in timelines. Firebrand was amazingly flexible, responding to shifts with the understanding of an internal partner.
In government, we’re often constrained by strict regulations that can limit creativity. Firebrand did an awesome job of making sure our products had wonderful private sector funk while still working within our tight bureaucratic parameters.”
Matt Springer - Executive Director
RevUp Montana
Case Studies
