Montana State Parks Foundation
Helping Montana State Parks remain open, public, and accessible.
Brand. Digital Solutions. Growth. Messaging. Strategy
Scope of Work
The Montana State Parks Foundation is the official nonprofit fundraising partner of Montana State Parks. The organization raises private funds to leverage public dollars to build the parks and recreation system that Montanans deserve. They focus on raising awareness of park’s challenges, funding park enhancements & building advocates. As parks improve and the foundation grows, they also intend to help parks with a more programmatic capacity to deliver a better experience to park users and recreationists.
Overview
Branding
Messaging and positioning.
Business development strategy.
Grant writing
Website design and development.
Content marketing (social media, email, web content).
Email marketing.
Videography
Donor development.
Event management and promotion
Public relations
Paid advertising
Design of marketing collateral
Social media content
Event promotions
Web design
Social media content
Style Guide
Color Palette
#929B39
3C3F36
#EAE8DB
#60B493
#656E6B
#DD9B2A
#3D447A
#B65C28
Iconography
Typography
Logo variations
Results
“Firebrand has been the only strategic growth partner the Foundation has needed over the last four years. They have allowed us to grow our impact and revenue without needing to build out the heavy and expensive overhead of traditional employees while offering extensive specialized talent that treats our organization as if they are a central part of our team.
From developing interactive tools for our constituents to identifying funding and earned revenue opportunities, Firebrand has been integral to our success.”