Kate Skinner

Guiding people with hypermobility towards a pain-free life.

Brand. Digital Solutions. Growth. Messaging. Strategy

Grupo 16551

Overview

Kate Skinner, PT, helps individuals struggling with hypermobility pain learn to live full, healthy lives. She has lived through the frustration of undiagnosed, misdiagnosed, or under-appreciated hypermobility issues. Motivated by her struggles, she developed a hypermobility system to help others like her.

Grupo 16552

Scope of Work

Branding

Messaging and positioning.

Business development strategy.

Grant writing

Website design and development.
We created IBEC’s marketing site, membership site, and public-facing online research repository.

E-Learning solutions.

Content marketing (social media, email, web content).

Event management and promotion

Public relations

Custom animation.

Paid advertising

Design of marketing collateral

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Social Media Content

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Email newsletters

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Style Guide

Color Palette

Blue

#27A2DA

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#2C4D6D

YELLOW

#FAD357

LUIGHT GRAY

#E8E8E8

Iconography

Kate icons

Typography

poppinsBold
poppins

Logo variations

Logovar1
Logovar2
logovar3
logovar4

Results

  • 3 online programs launched
  • 35+ 5-star reviews.
  • +50K prospective students reached.
  • Over 3,500% traffic increase.
  • +400 virtual students involved.
  • 0 to 3K social audience organic growth.
video-review-02

“I have worked with Firebrand Creative for five years in various capacities, including our physical therapy clinic and now with Hypermobility Solution, an online platform and educational resource for individuals struggling with constant pain and hypermobility.

Their work for the clinic has ranged from website development and deployment to online reputation management to training and advising for internal team members on things like social media management and holiday gift giving.

I received support and guidance on developing an educational, inspirational, and motivating brand through story, experience, and expertise. Firebrand Creative guided me through the process of creating a solid web presence across multiple platforms, developing educational digital products, and building an online network of referral sources.

Firebrand offers the technical discipline and know how to support your brand.”

Kate Skinner, DPT,
Great Divide Physical Therapy
Hypermobility Solution

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