Intelligent Partnerships

Intelligent Partnerships, Inc., a firm with deep expertise in diversity management and strategic engagement, sought our help in early 2022 to realign its brand with its mission of promoting improvement through strategic planning and inclusive design. They needed their branding to accurately represent their focus on DEIA (Diversity, Equity, Inclusion, and Accessibility) and to effectively connect with their audience.

Our engagement began with a comprehensive brand discovery process. Through competitive analysis and in-depth interviews with internal and external stakeholders, including the leadership team, team members, past and current clients, and partners, we identified the key aspects of the brand that needed transformation. This inclusive dialogue was pivotal in understanding the disconnects between the existing brand and its perceived value.

We then embarked on a rebranding journey with Intelligent Partnerships, focusing on aligning their brand image and messaging with the DEIA values at the heart of their operations. This process involved:

• Comprehensive Stakeholder Engagement: Engaging with stakeholders to gather insights and identify gaps in the current branding.
• DEIA Linguistic Integration: Ensuring that our brand messaging absorbed and accurately represented DEIA principles, resonating with both existing clients and the broader market.
• Visual and Verbal Symbiosis: Developing a new palette and design language that elevated the brand's core values, ensuring every element communicated Intelligent Partnerships' commitment to diversity, equity, inclusion, and accessibility.
• Data-Driven Strategy Formulation: Using keyword research and SEO strategies to match the firm's DEIA expertise with audience queries, crafting a brand narrative that was engaging and searchable.
• Feedback Loops and Iterative Refinement: Establishing continuous feedback mechanisms to make data-informed adjustments, ensuring the brand remained dynamic and responsive to stakeholder input.

Based on our insights, we created a brand narrative that accurately represented Intelligent Partnerships' expertise and differentiated them in the marketplace. The updated visual branding was crafted to be inclusive and to communicate the company’s commitment to DEIA principles, using colors and design elements that evoke openness, growth, and diversity.