Are You In?

“Are You In?” is a campaign developed in partnership with the Gallatin Behavioral Health Coalition—a collaborative network of over 15 organizations across Gallatin, Park, and Madison counties. Aiming to address Montana’s urgent mental health concerns, we created this campaign around genuine stories from these counties.

During the developmental phase of “Are You In?”, our approach was collaborative. We met with diverse stakeholders and conducted extensive surveys via social media. This inclusive strategy ensured that our branding and messaging were not just informed but shaped by the voices and perspectives of the very community we aimed to serve. As a result, the campaign’s authenticity struck a chord with the public, resonating and piquing their interest profoundly.